ZAHRA FATHANAH
Design Architect
Shapes visual stories that connect emotion, function, and purpose.
LinkedInKALAIVANI NAIR @KAREN
FOUNDER & CEO
Founder's Note
Building functional software — websites, systems, and applications — is common. But functional doesn’t always mean impactful. The real question is: Does your software move your business forward and truly connect with the people who use it?
I’ve spent the last 12 years as a hands-on programmer, senior developer, IT manager, and even marketing manager — roles that shaped how I view technology and human behaviour. Along the way, I’ve built different types of software, solved business problems, and designed algorithms that automate the work people rely on every day.
My journey has also brought me into conversations with people at every level — from top management to new staff, stakeholders, and everyday users. Hearing their needs and frustrations shaped how I understand technology and the people behind it.
These experiences changed the way I see software development and the way I guide my team. Both building and leading require one essential ingredient: empathy.
This isn’t a new discovery — more of a realization. Scholars and experts have long researched human-centered design, and their work inspired me to develop our home-grown 4-Pillar Framework: Neuroscience, Storytelling, Smart Engineering, and Data-Driven Proof.
And that’s where Citrus + Bytes comes in. “Citrus” represents creativity, intuition, and fresh thinking, while “Bytes” reflects technology, logic, and engineering. Together, they shape software that isn’t just functional — but imaginative, intelligent, and unexpectedly delightful for the people who use it.
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Meet the Core Team
Meet our other teammates
Working smart, adapting fast — our tool-crew keeps it real (and digital).
GPT-4o
Our conversational architect — helps us think, plan, and write with intent.
Gemini
Sees more than text — bridges visuals, data, and design into one thought.
Claude
The gentle critic — reads nuance, catches tone, and refines human clarity.
LLaMA
Our open-source thinker — learns fast, adapts faster, builds smarter.
Mistral
Compact yet powerful — our favorite for precision and performance.
Gemma
The open collaborator — lightweight, fast, and always improving.
Humans lead, AI assists. We’re not intimidated by it — we collaborate, improvise, and ship smarter alongside our global team of remote experts.
Why We’re Different
We’re not the typical “build and deploy” kind of software team. At Citrusbytes, ideas often begin with curiosity — a question, a sketch, a thought that doesn’t follow a straight line. That space for exploration is where our most meaningful solutions emerge.
We take inspiration from everywhere: books we absorb, problems we dissect, tiny experiments we run, and even the unexpected insights sparked by AI. This blend of creative play and disciplined engineering shapes the way we solve challenges. It’s how we turn abstract ideas into products that feel thoughtful, intuitive, and genuinely useful for the businesses we serve.